Marketing and Communication
The reasons why you should hire us.
From the very beginning of their course in the Strasbourg Institute of Political Studies, our students have benefited from a sound training in social sciences. When entering their 4th year, they can specialise in marketing and communication through the Masters in Economics and Business. Then, during their 5th year, they can chooseMasters in partnership with the Strasbourg Management School, specialised in marketing and communication.
In the Strasbourg Institute of Political Studies, many students belong to student organisations and are therefore familiar with small organisations' issues, especially with regard to digital communication and the management of its budget.
Our students can combine the high-quality of their training in social and cultural scienceswith the specialised training provided by lecturers of the research group in management and economics in order to offer high-quality marketing surveys, following approved methodologies.
SPSC offers professional actors to analyse or formulate market segmentation strategies, support and review product launches, formulate and assesspricing policies, conduct satisfaction surveys, only to mention a few. Last but not least, SPSC offers to consider and design appropriate communication policies.
These surveys can combine field research and/or the development of a benchmarking. They can complete or be completed by some of our Finance and Strategy division’s skills and surveys (development of business plans, strategic analyses and so on).